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Blue Yonder WMS · Dubai

A focused Blue Yonder WMS practice based in Dubai, working with operators and SI partners across the GCC.

We help warehouses run Blue Yonder well — implementation, customization, day-to-day production support, and upgrades. Small senior team. One stack. Same time zone as the people we work with.

2025
Founded in Dubai's IFZA Free Zone
UAE · KSA
Active client engagements
Blue Yonder
WMS · Discrete & Luminate
FZCO 72215
IFZA license · UAE registered

What we do

Everything we do is Blue Yonder WMS. We don't run TMS engagements, we don't sell robotics, and we don't take on generalist supply chain consulting. The tradeoff is a deeper bench in the things we do take on.

01 — Implementation

End-to-end Blue Yonder WMS deployment

Blueprint, configuration, integration, data migration, training, go-live, hypercare. We work alongside your internal team or as a sub-contracted delivery partner to a primary SI.

Discrete WMS Luminate Cutover planning
02 — Customization & Development

MOCA, Integrator, RF, ExtJS, Java, Groovy

Custom logic that holds up in production. We write code that follows Blue Yonder's customization framework so it survives the next upgrade rather than getting wiped out by it.

MOCA Integrator ExtJS / Portal RF / MTF
03 — Production Support

Application support & performance tuning

L2 and L3 support for live Blue Yonder environments. SLA-backed incident response, root-cause analysis, MOCA tuning, and database performance work — aligned to GCC business hours with on-call coverage for P1 incidents.

L2 / L3 RCA DB tuning On-call
04 — Upgrades & Migration

From legacy JDA to current Blue Yonder

Upgrade impact assessment, customization retrofit, regression test planning, parallel-run validation, and cutover. We've handled migrations from JDA 2016.x, RedPrairie, and earlier Discrete versions.

Impact assessment Retrofit Validation

What recent work has looked like

Anonymized for confidentiality — happy to walk through any of these in detail under NDA. References available on request.

How we work

We've kept the engagement model deliberately simple. Most clients start with a paid diagnostic before committing to anything larger.

01

Diagnostic week

A fixed-fee 5-day engagement to understand your environment, customizations, and the actual problem. You get a written report at the end whether or not we move forward together.

02

Statement of work

Fixed-fee where the work is well-defined, time-and-materials where it isn't. Either way, milestone-based with clear deliverables. We don't bill for surprises.

03

Delivery & handoff

Your team is in the room from day one. Documentation, code reviews, and knowledge transfer are part of the work — not a phase at the end. We don't lock you into us.

Diagnostic

5-day fixed-fee assessment
  • Environment review
  • Customization inventory
  • Written findings report
  • No commitment beyond it

Project delivery

Milestone-priced engagements
  • Implementations & upgrades
  • Customization development
  • Integrator overhauls
  • Defined scope & timeline

Support retainer

Monthly recurring engagement
  • L2 / L3 application support
  • Defined SLA & coverage hours
  • Monthly performance review
  • Bank of enhancement hours

Where we work

Blue Yonder is the system of record across a fairly narrow set of industries in the GCC. Most of our work falls into one of four:

3PL & contract logistics
Retail & e-commerce DCs
Manufacturing & distribution
Cold chain & pharma
In development

WMS Upgrade Readiness Checker

A free utility we're building for Blue Yonder customers planning an upgrade. Drop in your current version and customization surface area, get a written impact report. No sales call attached. Targeting public beta later this year.

We'll only email you about this tool. No newsletter list.
What it covers Deprecated MOCA commands · Integrator schema drift · ExtJS / RF retrofit needs · Database considerations · Estimated retrofit effort by area

Recent posts

Notes from active engagements, mostly aimed at architects and delivery managers working with Blue Yonder. Cross-posted to LinkedIn.

April 2026 · Field notes

What we look for in a Blue Yonder upgrade assessment

The five questions we run through before quoting an upgrade — and why three of them are about the customization layer rather than the version gap.

Read post →
March 2026 · Performance

MOCA performance: a checklist before you blame the database

Most "MOCA is slow" tickets we triage turn out not to be MOCA. Here's the working order we go through before opening an Oracle / SQL Server ticket.

Read post →
February 2026 · Architecture

When to write Integrator vs. external middleware

A practical decision matrix for SI architects weighing native Blue Yonder Integrator against MuleSoft, Boomi, and friends. Three rules of thumb.

Read post →

A small, deliberate practice

JayLogix Consulting was founded in 2025 in Dubai's IFZA Free Zone as a focused Blue Yonder WMS practice. We were built around a specific gap our team kept seeing across the GCC: warehouses running Blue Yonder without a local partner with the technical depth to support customizations, integrations, and upgrades end-to-end.

Our practice is deliberately small. We work directly — no offshore back-end, no rotating bench, no layers between you and the engineer doing the work. That's the model, and it's what we plan to stay.

If your warehouse runs Blue Yonder and you'd like to talk to people who've spent careers inside it rather than people who learned about it from a slide deck, we'd be glad to hear from you.

Legal entity
JayLogix Consulting — FZCO
Incorporation
IFZA Free Zone, Dubai, UAE
License number
72215
Founded
2025
Active markets
UAE, Saudi Arabia, Bahrain, Oman
Software focus
Blue Yonder WMS (Discrete & Luminate)

Tell us about your warehouse

Whether you're scoping a fresh implementation, planning an upgrade, or just need someone reliable on call when production goes sideways — we'd like to hear about it. We typically reply within one business day.